Crosscare Limited has introduced Colief Mum To Be Cream, a pre- and post-natal moisturising cream to help fight the appearance of stretch marks, protect against uncomfortably itchy, dry skin during pregnancy and boost the skin’s natural healing process after birth. The gentle, hypoallergenic formula is packed full of pro-vitamin B5 – a powerful natural skin healer and protector – as well as almond, avocado and grape seed oils, vitamin E and soothing calendula, explains the company.