Bladder weakness brand TENA is bringing user feedback to the fore with a bold new on-pack claim for Lights by TENA to drive product trial and reassurance. Rolling-out now, the ‘99% felt fresher thanks to Lights by TENA’ claim will be appearing on pink heart-shaped stoppers which protrude from the front of the liner packs to grab shoppers’ attention, explains manufacturer Essity. The claim follows direct feedback from 611 customers and will help highlight that Lights by TENA can keep users feeling dry, clean and free from odour, the company adds.

TENA Pharmacy Helpline: 0870 333 0874