The Mentholatum Company has launched ‘Mind Your Back’, a new multi-media campaign to help people take care of their backs.

Mentholatum, which manufactures Deep Heat and Deep Freeze, has launched the campaign in light of an increasing incidence of back pain, often caused by the greater amount of time spent sitting, which weakens the back muscles. The company has devised five simple S.T.E.P.S.: stretch, therapy, exercise, posture and strengthen, which can help improve back mobility, strength and stability.

The campaign will be seen across Spotify, Facebook and Instagram, as well as through heavyweight consumer PR and a two-month partnership with Smooth and Heart radio stations.

Find out more at: mindyourbackuk.com and get involved on social media with #MindYourBack.