Boots Hearingcare has unveiled plans to launch 13 new Hearingcare locations within Boots pharmacies across the UK by the end of 2014. Five locations have already opened. Previously, all Hearingcare sites were located within Boots Optician stores. The news coincides with ‘The Great Big Hearing Check’ – a nationwide initiative from Boots Hearingcare, supported by Action on Hearing Loss, to raise awareness of the importance of regular hearing checks to detect hearing loss early and promote Boots hearing checks, which are free, quick and simple.

Jonathan Gardner, Boots Hearingcare managing director, said: “With as many as four million people in the UK living with untreated hearing loss, Boots Hearingcare is well placed to help people take control of their hearing health – whether that is with our 15 minute hearing health checks available free of charge or a conversation with one of our audiologists available in store.”