Merial has launched a £3 million media campaign for Frontline Plus, including nationwide TV advertising and further activity across video-on-demand, radio, national print media and digital channels until September. Frontline Plus is a NFA-VPS veterinary medicine that contains (S)-methoprene, an insect growth regulator, alongside fipronil, so that it not only kills fleas and ticks but also stops flea eggs from hatching and infesting the home, Merial explains.

Merial Animal Health: 0870 6000123