Movelat, the pain relief gel for aching muscles and joints, has teamed up with England Netball to partner its Back to Netball initiative, which is part of the national drive to get people back into sport.

The campaign offers women of all ages and abilities a reintroduction to netball and encourages them to improve their fitness and overall health. The partnership follows a survey by Movelat, which found that 88 per cent of females played netball when they were young, but only four per cent carried on into adulthood, with 16 per cent quitting as a result of injury.

Movelat encourages people not to let pain hold them back from participating in sport and keeping fit and active. Denika Fletcher, brand manager at Movelat’s manufacturer Thornton & Ross, says: “Through our sponsorship [of the Back to Netball initiative], Movelat is supporting the local coaches to help keep those returning to netball injury-free with tips and advice, so they can reap the benefits of staying active.”

Matt Cook, director of marketing and commercial at England Netball, adds: “Since its launch in 2010, Back to Netball has seen 60,000 women return to the sport they once loved at school and we feel that Movelat is a great brand to partner with to continue to increase participation and help keep all our netballers fit and healthy.”

Weekly Back to Netball games are being held across England, and more information on local sessions can be found here.