Rescue Remedy has a new advertising campaign which aims to attract new customers to the brand and deliver the message: ‘Be cool, calm and collected with Rescue Remedy or Rescue Pastilles by your side.’

The ‘Can Do This’ campaign aims to reach over five million people and is targeting busy women who wish to get the most from their day and turn everyday hurdles into positive situations, says Nelsons. Jane Lefever, Rescue UK & Ireland brand manager, commented: “Delivering a 360 degree campaign will have a greater impact on the consumer and increase sales over the campaign period.” The print and online campaign will be supported by in-store activity.