Otostick is a new, non-surgical solution for people who feel their ears stick out too much – believed to be as many as one in 20 of us, according to Zurego Limited.

Otostick is a small, practically invisible silicone prosthesis that keeps the ear close to the head via a specially developed hypoallergenic adhesive, explains the company. Otostick corrects excessive separation of the ear to give a natural appearance; it can remain in place for up to seven days if applied correctly and can even be used while bathing or swimming, says the company.

Otostick is painless and has no side- or irreversible effects (rrp £15.99 for eight correctors).