Following the success of its daily junior lotion, Oilatum is extending its range of products for babies and children with dry skin by adding three daily junior cleansers. The new lines are Oilatum Daily Junior Shampoo (RRP 200ml £4.99), Head to Toe Wash (RRP) 300ml £4.99) and Bath Foam (RRP 300ml £5.49). To support the Oilatum range, GlaxoSmithKline is providing pharmacies with POS materials and ‘conversation starters’ to help them conduct a skincare service and make meaningful recommendations to customers, says the company’s trading controller for pharmacy and dental Andrew Clark.

The launch is also being supported by a £1 million above the line campaign comprising TV sponsorship, press, digital, PR and sampling.