Aquafresh is strengthening its portfolio with the launch of the Complete Care toothpaste range. Set to revive the everyday oral health category, the products – which include whitening, extra fresh and original variants – contain active minerals to strengthen enamel, maintain healthy gums and give fresh breath, says manufacturer GSK. A new Aquafresh Sugar Acid Protection claim will appear across the Complete Care range in addition to Fresh and Minty and selected Kids products. A £3 million integrated marketing campaign will support the launch.