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TV time for Vicks

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TV time for Vicks

Nasal decongestant brand Vicks is the hero of a new TV ad campaign that encourages pharmacy teams to stock and recommend the brand to customers looking for a family cold and flu solution.

The campaign promotes Vicks Sinex as the best option for unblocking nasal passages for busy parents and Vicks VapoRub for helping children get a good night’s sleep. Both products are clinically proven to unblock noses for several hours, says manufacturer Teva.

Vicks business leader Ryan Ruscoe comments: “We are delighted to be focusing our attention on this iconic brand once again this coming winter, reminding people of how effective the products are.”

Vicks is also supported by an extensive PR programme and in-store point of sale materials.

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