Every winter, more than seven million Britons suffer a sore throat alongside other cold and flu symptoms.

Ultra Chloraseptic Throat Spray helps ease the pain of a sore throat fast, says manufacturer Prestige Brands. Unlike anaesthetic lozenges that numb the whole mouth, Ultra Chloraseptic’s swivel head applicator allows the spray to be applied directly to the site of pain for fast, targeted relief, explains the company. Containing the active ingredient benzocaine, just three sprays can numb pain in seconds, it adds.

Available in pocketfriendly capped bottles for ‘on the go’ use, the spray comes in three sugar-free flavours – blackcurrant, cherry and original menthol, with each bottle containing more than 30 doses. (Rrp £5.21.)