Five innovative YouTube filmmakers are highlighting how healthcare professionals can help people quit smoking as part of a new campaign by Pfizer. The vloggers created videos to capture the imagination of smokers and show them that with the right support, it is possible to quit. Endorsed by QUIT and the Roy Castle Lung Cancer Foundation, the campaign aims to raise £20,000 for the charities.

The videos are on the Pfizer UK YouTube channel where 1p is donated every time a video is ‘liked’ or someone clicks through to the Quit and Help website, or 10p per view when watched through TrueView. To sign up via the Thunderclap page Facebook and Twitter profiles; and view, like and share the videos, visit the Pfizer UK YouTube channel.