Conditions
XLS partners with Denise
In Conditions
Bookmark
Record learning outcomes
Weight loss aid XLS-Medical has teamed up with actress and radio presenter Denise Van Outen to front a year long integrated marketing campaign. XLS-Medical’s above-the-line campaigns have focused on real life testimonials. The latest campaign will take this one step further with an online documentary series, hosted by Denise, which will follow the weight loss journeys of real-life people using a new XLS-Medical product.
Liz Hemus, brand manager at Omega Pharma, commented: “People are always interested to see the ‘before and after’ effects of a weight loss product, but what is really compelling is seeing the journey people go on when losing weight – the highs and lows of making a healthy and sustainable change.†Denise will also feature on POS material and digital advertising.
Â