NiQuitin is being supported with a £1.1 million marketing spend this summer – a 15 per cent increase in investment year-on-year – manufacturer Perrigo has announced. The marketing activity will encourage quitters to use a ‘patch +1’ approach by combining NiQuitin Clear Patch for 24-hour control with NiQuitin Extra Fresh Mint Gum to combat sudden cravings and significantly improve their chances of quitting, Perrigo explains. Kicking off in May, activity will include TV advertising from 7 May to 9 July 2018, as well as out-of-home, digital display, social media and pay-per-click.

Perrigo: 0800 1216 909

Recommended

The guru is back

Deep Relief is returning to the small screen over seven weeks from mid-February to 7 April 2019.

Market monitor: January

Product updates from Training Matters. 




This website is for healthcare professionals, people who work in pharmacy and pharmacy students. By clicking into any content, you confirm this describes you and that you agree to Training Matters's Terms of Use and Privacy Policy.

We use essential, performance, functional and advertising cookies to give you a better web experience. Find out how to manage these cookies here. We also use Interest Based Advertising Cookies to display relevant advertisements on this and other websites based on your viewing behaviour. By clicking "Accept" you agree to the use of these Cookies and our Cookie Policy.