The 2019 Pharmacy Guide to Infant Feeding
The complete guide to nutrition from birth to 12 months+

Welcome to the 2019 edition of the Pharmacy Guide to Infant Feeding – the comprehensive and essential training guide for the pharmacy team, brought to you by Training Matters magazine.

Having a new baby in the home is both a joy and a challenge. Parents are given so much advice about caring for their newborn that they can often become overwhelmed and miss things that are said. In addition, infant feeding can be a particularly confusing area about which parents often have a multitude of questions. Sometimes they can feel uncomfortable asking what they perceive to be a minor query to their GP or health visitor, or don’t feel it’s worth making an appointment for. But this is where pharmacy teams can step in and help with tips, advice and reassurance.

There is a great opportunity in the pharmacy to answer any questions, allay concerns and deal with uncertainties. But even for pharmacy teams, the infant feeding category can be confusing. With seperate guidelines for babies of different ages, plus regulations over who can and cannot recommend milks, it can sometimes be difficult to know how best to advise parents. And that’s why we’ve put together this training and reference book.

Designed to help pharmacists, pharmacy technicians and the wider support team navigate the rules, advice and products in this category, this book is packed with essential information to help you make the most of this category and provide trusted and reliable advice. 

This book can also be used for training by the whole pharmacy team. At the end of each chapter, you’ll find practice points and multiple choice questions to help focus your learning outcomes, as well as CPD notes for pharmacy professionals. You can also visit: infantfeedingguide.co.uk to answer the questions, add them to your learning log and download a completion certificate.