Vitamins range Alive now includes Soft Jell Multi-Vitamins, following the brand’s initial launch in January.

Featuring a blend of 26 fruits and vegetables, the Soft Jell Multi-Vitamins contain pectin, which gives the products their chewy texture, and means they’re suitable for vegetarians. Designed to meet increasing demand in this category, the Multi-Vitamins are available in five variants: Women’s Energy, Men’s Energy, Women’s 50+, Children’s and Immune Support.

The launch is being supported by digital activity and a TV advertising campaign.

 Schwabe Pharma: 0844 443 2006