Bayer Healthcare is extending its women’s intimate health portfolio with the launch of natural, non-medicinal products Canesfresh and Canesintima. Canesfresh is specifically formulated to cleanse and care for the delicate intimate area without disrupting its pH balance. The range includes a soothing wash gel (RRP £7.99), a daily wash mousse (RRP £8.99) and feminine wipes (RRP £3.99). Canesintima Intimate Moisturiser (RRP £12.99) helps to relieve intimate dryness by moisturising, lubricating and protecting the vagina’s delicate external skin from irritation. Bayer Healthcare is investing £3 million in a nationwide, integrated activation campaign that focuses on pharmacy training and education via in-store and online promotion.