According to research by Nicotinell, 56 per cent of smokers are concerned about weight gain when quitting, making many people hesitant to cut back or quit in the long term. Nicotinell Support Icemint Gum uses therapeutic nicotine to suppress cravings, allowing smokers to quit while managing their weight, says manufacturer Novartis Consumer Health.

Available in 96-piece packs of 2mg nicotine (rrp £9.09), designed for those who smoke less than 20 cigarettes a day or 4mg (rrp £11.29), for smokers of more than 20 a day, the gum is easy to chew and has a crisp coating similar to normal chewing gum, adds Novartis.