Gaviscon has launched a pharmacy initiative to help customers who experience digestive difficulties this Christmas.

With a quarter of people resigning themselves to overindulgence during the festive period, it is unsurprising that heartburn and indigestion are common conditions at this time of year.

Gaviscon’s new initiative is providing tips and advice through independent pharmacies via branded POS displays. Customers are being invited to share these tips with their family and friends on Facebook and, by doing so, will be entered into a free prize draw to win a dining experience at a Michelin starred restaurant.

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