TENA has launched a new gender-specific pants range, offering effective and discreet solutions for people experiencing bladder weakness, no matter what their age and lifestyle, explains manufacturer Essity. Taking cues from the underwear aisle, the new range is aimed at normalising the use of bladder weakness products, while still offering maximum comfort and absorption. Upgrades include new TENA Men Premium Fit Level 4 Pants, which Donna Wilson, training and brand manager for TENA, says have a new masculine finish “designed to help men feel less afraid of using our products. They look more underwear-like than ever before, whilst maintaining the level of protection needed to prevent unwanted leakage.”

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