Market monitor: April

Travel Health

Lepicol is a multi-fibre source product containing gentle psyllium husk, which contributes to maintaining normal bowel transit, and inulin, which together can help meet the recommended daily intake of fi bre, says manufacturer Probiotics International. Lepicol also includes five strains of live bacteria (probiotic) that are naturally present in a healthy person's digestive system, the company continues. Available in capsules or powder, the product is suitable alongside antibiotics, for children and when pregnant, when travelling and for vegetarians, Probiotics International adds.

Probiotics International Ltd: 01460 243230

Hayfever and allergies

Hayfever is associated with an oversensitive immune system, of which 70 per cent is located in the gut, so it’s not surprising that there appears to be a link between the severity of such allergies and gut health, says Bio-Kult manufacturer Probiotics International. Bio-Kult Advanced Multi-strain Formula contains 14 live bacterial cultures proven to survive the high acidity of the stomach, and complement the existing gut fl ora naturally present in a healthy person’s digestive system, says the company.

Probiotics International Ltd: 01460 243230

Puressentiel’s respiratory range contains essential oils such as eucalyptus radiata, cypress and niaouli. The range includes Hypertonic Nasal Spray to cleanse and decongest the nose, Respiratory Balm and Respiratory Air Spray to soothe the airways and Respiratory Blend to help customers breathe freely, explains the company. What’s more, the Puressentiel Purifying Air Spray is a clinicallyproven combination of 41 essential oils, which improves indoor air quality and reduces respiratory symptoms by helping clear dust mites, germs, bacteria and viruses that can lead to allergies, Puressentiel adds.

Puressentiel: 020 3488 8110

Perrigo has launched a new ‘Take back summer’ promotional campaign for allergy brands Prevalin and Beconase, in partnership with the Met Office, as part of a £1.5 million 2018 marketing investment. The campaign focuses on how hayfever sufferers can take back summer by using Beconase for round-theclock relief from eight symptoms of hayfever, and Prevalin for fast and effective defence to help stop symptoms from developing, the company explains. Activity will include TV advertising, video on demand, out-of-home advertising and digital. To accompany the marketing campaign, support materials will be provided for pharmacies.

Perrigo: 0800 1216 909

Murine Hayfever Relief Eye Drops is a prescription-strength solution containing the active ingredient sodium cromoglicate 2% w/v. This reduces the body’s response to hayfever allergens by stopping the body’s production of histamines and can be used to both treat and relieve hayfever symptoms, says manufacturer Prestige Brands. Murine Irritation & Redness Relief Eye Drops, a pharmacy medicine, contains the active ingredient naphazoline hydrochloride, which acts by narrowing the vessels in the eye, reducing redness and swelling and soothing eyes that have been irritated from allergies or irritants, the company adds.

Ceuta Healthcare: 0844 243 6661

Clarityn is the only branded allergy tablet to contain loratadine, to provide relief from a runny nose, sneezing, itchy watery eyes and itchy nose or throat, says manufacturer Bayer. Available in packs of seven, 14, 30 and 60 tablets, a single, daily dose of Clarityn can help sufferers manage their hayfever symptoms, the company continues. Clarityn also comes in a fast melt format – Clarityn Rapide – which is available in a pack of 10 tablets.

Ceuta Healthcare: 01202 449 725

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