Cambridge Healthcare Supplies has redesigned Effercitrate tablets with new packaging that highlights the distinctive lemon and lime flavour which sets it apart from other cystitis treatments, says the company.
A relaunch campaign will include consumer advertising and promotions to raise brand awareness. Effercitrate is an effervescent tablet containing potassium citrate, which makes urine more alkaline and soothes the bladder and urethra lining, helping to relieve the discomfort caused by cystitis, the company adds. It can be used by adults and children over six years of age.

Cambridge Healthcare Supplies Limited: 01953 607856