Pfizer’s heartburn medication Nexium Control has been crowned ‘General Healthcare Product of the Year’ in the 2016 Consumer Survey of Product Innovation. Kristie Sourial, senior medical manager for the brand, said: “We are proud to see Nexium Control recognised as an example of a new product which helps to meet the needs of UK consumers, eight million of whom are frequent heartburn sufferers.”

Nexium Control works by blocking acid production in the stomach and can provide 24-hour protection against heartburn with just one tablet a day, says Pfizer.