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No more hassle

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No more hassle

Omega Pharma is launching Bronchostop, a cough medicine for the relief of all types of coughs. Actor David Hasselhoff is fronting the trade launch. To ‘take the hassle out of any cough’, ‘The Hoff’ explains the advantages of Bronchostop to pharmacy in a video that details the product’s benefits and unique indication to relieve all types of cough, including chesty, dry, tickly, mucus, irritating and catarrh, based on long-standing traditional use, says Omega.

The launch will be supported by a £2.5 million integrated campaign including national TV advertising, trade press and extensive pharmacy training.

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