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InFirst Healthcare, manufacturer of Unicough, has announced a number of promotional offers to boost awareness of the brand. This follows reseach that looked at when and how pharmacists recommend cough medicines, and revealed that awareness and price tend to be obstacles to recommending Unicough. Infi rst Healthcare is offering pharmacies strong trade discounts, together with a simple consumer offer of a free pack of cocoa and menthol fl avoured Unisoothe Lozenges with every purchase of Unicough. There will also be recommended retail price discounts across the 150ml (£5.99) and 300ml (£8.69) packs of Unicough cough linctus for a two-month winter promotion period to encourage consumer purchase.
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