Merial Animal Health, manufacturer of Frontline Spot On, has launched a new integrated marketing communications campaign aimed at pet owners. The campaign highlights how, by using Frontline Spot On, pets and their owners can ‘enjoy the good times’ by protecting pets against fleas and ticks. With an investment of over £1 million, activity includes a new TV advertisement to appear on primetime slots on major channels, as well as digital and print marketing.

In addition, Ruth Langsford, presenter of This Morning and Loose Women, will front a series of educational videos on how to treat pets using Frontline Spot On, how to protect pets and homes from fleas and ticks, and how to keep pets healthy during the summer via a new pet owner website.

Merial Animal Health: 0870 6000 123