Nelsons is adding another new product to its Rescue Plus portfolio – Rescue Plus Lozenge Berry – after the company’s research showed a higher consumer preference for blackcurrant flavours. The new product variation contains vitamins B12 and B5, a blended combination of five Bach original flower essences, and
a liquid centre and features a new premium pack design to highlight the primary product claim: “Clarity and Composure”, says Nelsons. Targeting 25-34-year-olds, the launch will include an update of the brand’s ‘Breathe’ campaign, taking over tube and train car panels. The aim: to achieve a moment of calm in a constantly connected society.
Nelsons: 020 8780 1290