Nasal decongestant brand Vicks is the hero of a TV ad campaign that encourages pharmacy teams to stock and recommend the brand to customers looking for a family cold and flu solution. The campaign promotes Vicks Sinex as the best option for unblocking nasal passages for busy parents and Vicks VapoRub for helping children get a good night’s sleep. Vicks Sinex contains a nasal decongestant to help unblock sinuses in just five minutes, which lasts for up to eight hours, says manufacturer Teva, while VapoRub has mild cooling effects to help soothe irritation in the nasal lining. Vicks is also supported by an extensive PR programme and in-store point of sale materials.