A campaign to raise awareness of ‘screen dry eye’ has been launched by RB, manufacturer of Optrex. This is in response to the growing number of dry eye cases resulting from increased use of devices such as smartphones, tablets and games consoles. The campaign focuses on pharmacy education, to make sure that pharmacy teams are equipped to advise customers about the condition, and maximise consumer awareness. A pharmacy support pack, developed in conjunction with eye care specialists, pharmacists and clinicians, will be distributed by RB to all community pharmacies this month and will include a training guide, pharmacy window posters and advisor badges to help pharmacy become ‘repair centres’ for screen dry eye. 

RB: 0333 2005 345