Thornton & Ross is adding a new sugar- and alcohol-free formulation to its Covonia cough liquid range – Covonia Chesty Cough Sugar Free Syrup. Containing less than 2g of carbohydrate per recommended daily dose, compared to over 50g in a typical sugar-based cough syrup, the company is hoping the new product will target niche audiences, such as people with diabetes. An alcohol replacement has also been used in the syrup without affecting the product’s texture or lifespan, says Thornton & Ross.

The non-drowsy formula is suitable for daytime use and features the ‘Clout’ flavour associated with the brand. The syrup (RRP £4.99) is the latest addition to the brand’s sugar-fee range, which also includes Dry Cough Sugar Free, Sugar Free Lozenges and Cold & Flu Formula. The launch is being supported by the brand’s largest ever national TV, press, PR and social media campaign to raise awareness and drive footfall into pharmacy this winter. Thornton & Ross: 01484 842217