This site is intended for Healthcare Professionals only
cc-cover-photo-confidence

Counter Conversations: Confidence

Part 12 of this short video series looks back on our year's worth of skills and considers how to apply them with confidence.

17 Dec 2025 , 5 Min Article

cc-cover-photo-nov

Counter Conversations: Body language

Part 11 of this short video series focusing on the pharmacy team's soft skills set looks at the impact your body language can have when communicating in the pharmacy.

14 Nov 2025 , 5 Min Article

cc-oct-feddback

Counter Conversations: Giving and receiving feedback

Part 10 of this short video series focusing on the pharmacy team's soft skills set looks at how to approach sensitive health topics with patients and customers.

04 Nov 2025 , 8 Min Article

cc-cover-photo-sept

Counter Conversations: Addressing sensitive health topics

Part 9 of this short video series focusing on the pharmacy team's soft skills set looks at how to approach sensitive health topics with patients and customers.

17 Oct 2025 , 6 Min Article

cc-cover-photo-copy

Counter Conversations: Building trust and rapport

Part 8 of this short video series focusing on the pharmacy team's soft skills set looks at how to build trust and rapport with pharmacy customers.

08 Sep 2025 , 6 Min Article

cc-cover-photo-copy

Counter Conversations: When to refer

Part 7 of this short video series focusing on the pharmacy team's soft skills set looks at how and when to refer.

28 Jul 2025 , 6 Min Article

cc-cover-photo-copy

Counter Conversations: Suggesting suitable OTC products

Part 6 of this short video series focusing on the pharmacy team's soft skills set looks at how to suggest suitable OTC products.

02 Jul 2025 , 5 Min Article

cc-cover-photo-challenging-interactions

Counter Conversations: Managing challenging interactions

Part 5 of this short video series focusing on the pharmacy team's soft skills set looks at managing challenging interactions.

19 Jun 2025 , 6 Min Article

comm-styles

Counter Conversations: Communications styles

Part 4 of this short video series focusing on the pharmacy team's soft skills set looks at adapting communications styles.

29 Apr 2025 , 6 Min Article

effective-listening-skills

Counter Conversations: Effective listening skills

Part 3 of this short video series focuses on your listening skills and how to make them most effective.

12 Mar 2025 , 7 Min Article

ucn

Counter Conversations: Understanding customers needs

Part 2 of this short video series focusing on the pharmacy team's soft skills set looks at how better to understand customer needs.

27 Feb 2025 , 5 Min Article

counter-conversations-effectively-using-wwham

Counter Conversations: Effectively using WWHAM

Part 1 of this brand-new short video series focusing on the pharmacy team's soft skills set first looks at using WWHAM questions to support customers.

06 Feb 2025 , 4 Min Article

back-pain

Back pain scenario

Improve your understanding of back pain treatment in this pharmacy scenario and how to advise customers dealing with it.

12 Jan 2024 , 1 Min Module

blepharitis

Blepharitis

This pharmacy scenario aims to help your understanding of blepharitis

13 Sep 2023 , 5 Min Module

gout

Gout

This pharmacy scenario aims to help your understanding of gout

15 Jun 2023 , 5 Min Module

Change privacy settings