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Brits cutting back on alcohol, reveals Mintel

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Brits cutting back on alcohol, reveals Mintel

As many as one third (32 per cent) of all Brits have reduced or limited their alcohol intake over the past 12 months in comparison to what they would usually consume, reveals new research from Mintel.

The main reason for cutting back was to save money (44 per cent), closely followed by trying to lose or not gain weight (41 per cent). Improving personal health was another notable trigger for cutting down (39 per cent), as was reducing the risk of disease (30 per cent).

Additionally, some 14 per cent of all those who have cut back on alcohol have done so because they are worried about becoming dependent on alcohol, and the same proportion (14%) have cut back to stay within current NHS and government guidelines.

The consumers most likely to have cut back at some point are those aged 25-34 (35 per cent) and 35-44 (36 per cent).

Commenting on the findings, Richard Caines, senior food and drink analyst at Mintel, said: “As many as a third of all Brits have limited or reduced their alcohol consumption at some point in the last year. While this includes consumers cutting back for shorter and longer periods of time, it is a strong indicator that steps to moderate alcohol consumption are now widespread.”

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