Product Updates

Market monitor: October

Product updates from Training Matters.

Five steps to healthier backs

The Mentholatum Company has launched ‘Mind Your Back’, a new multi-media campaign to help people take care of their backs.

Keep an eye on it

Eye care brand Vizulize is making its first major push into the eye care category in pharmacy with an extensive range of eight contact lens-friendly products

Passion for probiotics

Probiotics brand Bio-Kult has launched its first TV advert to showcase the product’s popularity and kick off the brand’s winter campaign

Dedicated skin repair

Skincare brand O’Keeffe’s has added Skin Repair Body Lotion and Lip Repair Unscented and Cooling Relief lip balms to its range.

TV debut for Dermalex

Perrigo is to make its largest marketing investment yet for skincare brand Dermalex with the launch of the brand’s first TV campaign

Know the sugar tax facts

BBI Healthcare has launched ‘Sugar Tax – The Facts’, a campaign which aims to educate pharmacy teams about the sugar tax and its impact for diabetic patients.

Unicough back on TV screens

Unicough returns to TV from November with a new advertising campaign that will also return in February 2018

Eye care in focus

Bausch + Lomb has highlighted the need for pharmacies to encourage customers to get advice for common eye care problems, following the results of a recent survey.

Paula Radcliffe teams up with Sanofi

Sanofi Pasteur has launched a campaign with athlete Paula Radcliffe encouraging people in at-risk groups to get the flu vaccination this winter.

Setting sights on dry eye

A campaign to raise awareness of ‘screen dry eye’ has been launched by RB, manufacturer of Optrex. This is in response to the growing number of dry eye cases resulting from increased use of devices.

Cold-fighting credentials

Lanes Health has unveiled new Olbas Nasal Spray, a gentle yet effective decongestant that is said to work within two minutes to relieve blocked noses.

To the rescue

Following the successful launch of its Rescue Plus Lozenge and Effervescent products, Nelsons has added Dropper and Spray variants to its Rescue Plus range.

MAC is back

Sore throat brand MAC is re-launching in the UK with a revitalised offering of sore throat lozenges, manufacturer Ernest Jackson has announced.

Promotions from Unicough

InFirst Healthcare, manufacturer of Unicough, has announced a number of promotional offers to boost awareness of the brand.

Market monitor: September

Product updates from Training Matters.

#BeMozzieReady

Glenmark Pharmaceuticals has launched Maloff Protect alongside a campaign encouraging travellers to be aware of the risks of malaria.

Supporting self care for wounds

Bio-Oil has launched a new patient resource for primary healthcare professionals to use when helping customers self care for wounds.

A fresh look

GlaxoSmithKline is rolling out new packaging and an educational TV campaign for its Aquafresh kids’ range, including toothpaste, toothbrushes and mouthwashes.

New kid on the block

Deep Freeze Pain Relief Glide-on Gel is the latest addition to the Deep Freeze range from Mentholatum.
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