In response to the growing demand for whiter teeth, Sensodyne has launched True White, a whitening toothpaste with an ultra-low abrasion fluoride formulation suitable for sensitive teeth, says manufacturer GlaxoSmithKline (GSK).

Launching as part of Sensodyne’s specialist range and available in Mint and Extra Fresh variants, True White provides gentle whitening, stain removal and stain prevention. This means customers don’t have to compromise their oral health by choosing between sensitive and whitening products, GSK adds.

GlaxoSmithKline: 0800 783 8881