The fear of developing dementia is the number one age-related concern for the over 55s in the UK, new research from Mintel has revealed.

The findings showed that 56 per cent of UK consumers aged 55 years and over say that one of their key concerns for growing older is developing dementia, and this peaks at 59 per cent of those aged 65-74.

This research supports the findings of a recent pilot study which revealed some 75 per cent of adults would consider applying healthier changes to their current lifestyle to reduce their risk of developing dementia in the future. 

This study conducted by Alzheimer’s Research UK, Alzheimer’s Society and Public Health England, carried out dementia risk reduction messaging via NHS Health Checks across England. The results are thought to present a promising shift in public awareness and understanding regarding dementia risk.

Jeremy Hughes, chief executive of Alzheimer’s Society, said: “As evidence about dementia risk factors grows, we must arm the public with this knowledge and the NHS Health Check is a perfect platform to do this. The results of our pilot study show that there is a strong public desire for dementia risk reduction information, and that people are willing to act on it too.”