As summer sees a peak in flea activity, Merial Animal Health, manufacturer of Frontline Spot On, is launching a new multi-channel summer campaign to raise awareness of fleas and the importance of regular flea control, to increase footfall in pharmacies and retail stores. The TV advert, which promotes the message ‘love your pet’, is being supported by print and digital marketing as well as social media activity to reach 42.1 million adults. Roddy Webster, head of pets at Merial, commented:

“Promoting ongoing awareness of pet parasites and the problems they can cause to pets and their owners is paramount in ensuring and encouraging best practice.”