• Featured Learning

    Nutritional management of preterm infants

  • SMA Nutrition

    5-Stage Plan

  • SMA Nutrition

    Infant Feeding Champion

  • Pharmacy guide

    to Infant Feeding 2017-2018

Learning

Interact

GIVE YOUR OPINION: NOVEMBER

Are you confident in offering infant feeding advice to parents and carers?

Pharmacy First

Training the whole pharmacy teamto have conversations with parents about infant feeding can have a huge benefits for parents and the wellbeing of their children. This extra advice sets pharmacy apart from supermarkets and other retailers. Improve your knowledge of infant feeding now with the SMA five-stage plan.

ZCT1310f 02/2016 ®Registered Trademark

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Find out more for terms and conditions and more information
ZCT1310d 02/2016 ®Registered Trademark

Become an SMA® NUTRITION INFANT FEEDING
CHAMPION

Join and Receive:

  • Training resources
  • A certificate to display in the pharmacy
  • In-store posters to signpost parents

Features

IMPORTANT NOTICE: The World Health Organisation (WHO) has recommended that pregnant women and new mothers be informed on the benefits and superiority of breastfeeding – in particular the fact that it provides the best nutrition and protection from illness for babies. Mothers should be given guidance on the preparation for, and maintenance of, lactation, with special emphasis on the importance of a well-balanced diet both during pregnancy and after delivery. Unnecessary introduction of partial bottle-feeding or other foods and drinks should be discouraged since it will have a negative effect on breastfeeding. Similarly, mothers should be warned of the difficulty of reversing a decision not to breastfeed. Before advising a mother to use an infant formula, she should be advised of the social and financial implications of her decision: for example, if a baby is exclusively bottle-fed, more than one can (400 g) per week will be needed, so the family circumstances and costs should be kept in mind. Mothers should be reminded that breast milk is not only the best, but also the most economical food for babies. If a decision to use an infant formula is taken, it is important to give instructions on correct preparation methods, emphasising that unboiled water, unsterilised bottles or incorrect dilution can all lead to illness.