• Featured Learning

    Pregnancy & baby care: Sweet dreams

  • SMA Nutrition

    5-Stage Plan

  • SMA Nutrition

    Infant Feeding Champion

  • Pharmacy guide

    to Infant Feeding 2017-2018




Would you be happy, to offer your private consultation room in your pharmacy as a feeding room for mothers?


The National Childbirth Trust have developed the Parent Friendly Places Charter to ensure there is a supportive environment for feeding mums on the high street, whether that be by breast, bottle or in a high chair.

Please see the website for more information: https://www.nct.org.uk/nct-parent-friendlyplaces-charter-pfpc

ZCT1310f 02/2016 ®Registered Trademark

Request a meeting with a clinical representative from SMA® Nutrition

Thank you for requesting a meeting with a clinical representative from SMA Nutrition

You will be contacted shortly!

Find out more for terms and conditions and more information
ZCT1310d 02/2016 ®Registered Trademark


Join and Receive:

  • Training resources
  • A certificate to display in the pharmacy
  • In-store posters to signpost parents


IMPORTANT NOTICE: The World Health Organisation (WHO) has recommended that pregnant women and new mothers be informed on the benefits and superiority of breastfeeding – in particular the fact that it provides the best nutrition and protection from illness for babies. Mothers should be given guidance on the preparation for, and maintenance of, lactation, with special emphasis on the importance of a well-balanced diet both during pregnancy and after delivery. Unnecessary introduction of partial bottle-feeding or other foods and drinks should be discouraged since it will have a negative effect on breastfeeding. Similarly, mothers should be warned of the difficulty of reversing a decision not to breastfeed. Before advising a mother to use an infant formula, she should be advised of the social and financial implications of her decision: for example, if a baby is exclusively bottle-fed, more than one can (400 g) per week will be needed, so the family circumstances and costs should be kept in mind. Mothers should be reminded that breast milk is not only the best, but also the most economical food for babies. If a decision to use an infant formula is taken, it is important to give instructions on correct preparation methods, emphasising that unboiled water, unsterilised bottles or incorrect dilution can all lead to illness.