Cold sore brand Zovirax has undergone a packaging refresh to optimise brand identity and demonstrate the range more clearly to shoppers to ensure they are using the right product for treating their cold sore, explains manufacturer GlaxoSmithKline (GSK). Alongside the redesign, Zovirax will be on TV for the first time in six years with a comprehensive Medifacts advertising campaign going live from mid-December to educate non-treaters and encourage them to seek solutions. This will also be supported with a full digital campaign including social media presence, GSK adds.

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