Merial has announced a nationwide marketing campaign targeting UK pet owners to support new Frontline Plus, a double action flea and tick treatment for cats and dogs that helps protect both pets and homes.

The product not only kills fleas and ticks on the pet, it also contains active IGR (insect growth regulator) technology that stops flea eggs from hatching and larvae developing in the home, explains the company. It should be applied every four weeks.

The launch is being promoted via a three-month national roadshow and a PR and social media campaign, which is being supported by Steph and Dom Parker from Channel 4’s Gogglebox.