A new advertising campaign for Optrex highlights the problem of dry eye – a condition that currently accounts for 55 per cent of the eye care market. The campaign features Optrex Actimist 2in1 Eye Spray, a clinically proven product that provides relief for up to four hours. TV and online adverts, which will run until August, use the eye’s perspective to show the toll modern life can take on the eye’s protective layer.

Dryness spreads over a visual of a computer screen reflected in the eye. This is followed by a demonstration of how the product can be sprayed over a closed eyelid, providing convenient relief.

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