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‘Give up, Take up’: Heart Research UK’s New Year’s message

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‘Give up, Take up’: Heart Research UK’s New Year’s message

National charity Heart Research UK has launched the ‘Give up, Take up’ campaign to help people stick to their New Year’s resolutions. The campaign is challenging people to help keep their hearts healthy by giving up a harmful habit for 50 days while simultaneously taking up a new healthy habit. 

The charity, now in its 50th year, is promoting the message that making a commitment to continuing New Year’s resolutions over a period of 50 days can help people achieve their goals in the long term. Among its suggestions are ‘Give up smoking and take up knitting’, ‘Give up alcohol and fizzy drinks and take up drinking more water’, and ‘Give up sweets and take up a pledge to eat your five-a-day’. Another suggested pledge is ‘Give up being inactive and take up a sporting challenge’.

Heart Research UK lifestyle officer Lucy Chesson spoke about how people might work this into their daily lives: “There are many ways people can get active to improve their heart health and mental wellbeing too. Heart Research UK offers many take up challenges, e.g. use your lunch break to swim the distance of the channel, walk a marathon, or even complete a triathlon.”

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