Mentholatum is launching a three-month advertising campaign for Deep Relief Pain Relief Gel targeting women over 55 years of age. The campaign is designed to be seen by 4.3 million women in this age bracket an average of 3.5 times and will consist of adverts online and in national newspaper supplements and women’s monthly magazines. Deep Relief provides targeted cooling relief from back pain, rheumatic and muscular pains, sprains and strains and is the only product in the UK to offer two pain-relieving ingredients as well as anti-inflammatory action, explains Mentholatum.

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