Poligrip is on TV screens throughout July and August as part of a £2.7 million campaign. The Poligrip for Partials campaign aims to educate partial denture wearers on how to avoid further tooth loss by raising awareness of the Poligrip for Partials range, which was launched last year.

The TV campaign focuses on the damage that partial dentures can cause to teeth and how to protect them, demonstrating the importance of using specially formulated products as part of an oral care regimen. Aimi de Lacy, brand manager for Poligrip, commented: “With nearly one in five adults wearing a denture of some description and two-thirds of these being partial wearers, the campaign acts as the perfect platform to highlight the importance of protecting natural teeth and drive brand awareness amongst the core audience.”