Pfizer has teamed up with Everton FC manager Ronald Koeman and football trick experts the F2 Freestylers to launch a new campaign to help smokers quit the habit with expert help.

The ‘Kick It with Help’ campaign includes an online video showing how the F2 Freestylers improve their free kicks with expert tips from Ronald – to illustrate how expert advice can also help quitters to achieve their goals.

The campaign is encouraging smokers to visit quitwithhelp.co.uk to find a stop smoking service and improve their chance of kicking the habit successfully. 

Ronald Koeman said: “From my career as a player and a manager, I know the importance a good coach makes. I am dedicated to coaching my players to ensure they reach their goals and achieve the success they deserve. This is also true for those trying to quit smoking and who are stuck in a cycle of quit attempts. By enlisting the help of your healthcare professional, you can give yourself the best chance of quitting smoking.”