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There are a number of GPhC standards that are relevant for pharmacy professionals when discussing infant feeding with their customers.

Remember when discussing the options available to new parents to bear in mind the principle of person-centred care. Giving a new parent relevant information so that they can make informed choices helps deliver safe and effective care.

If you are not familiar with the range of follow-on milks and vitamin supplements for children, then reading this guide can be used as a planned learning activity. After reading this guide, remember to record how you put the knowledge into practice.

To meet GPhC standard nine, pharmacy professionals must demonstrate leadership, and part of that is contributing to the education and training of others. If anyone in the team isn’t confident about infant feeding, you can use this guide as a basis for developing their skills.