TENA has launched a new all-black, low-waisted underwear as part of its Silhouette collection. The first product of its kind, Silhouette Noir is closer to traditional underwear than any other product on the market and is set to help drive in-pharmacy sales and category growth, says manufacturer Essity.
TENA Silhouette Noir is made from a unique, cotton-soft rich fabric that is virtually invisible under clothes and the brand-new black colour option has been introduced to complement women’s preferences in underwear, the company explains. As with all products within the TENA range, the new product gives the wearer triple protection from leaks, odour and moisture, while the discreet low-waist styling provides a more attractive and feminine look, Essity adds.
TENA has also updated its product packaging and launched a new logo and clear on-pack layout, helping users make product choices that are suitable for their needs quickly and easily.
TENA Pharmacy Helpline: 0870 333 0874