After launching Control GX – a range of shampoos that gradually reduce the amount of visible grey hair with each wash – in 2017, Just for Men has added two new varieties to the range. Just for Men Control GX Grey Reducing Anti-Dandruff Shampoo cleans hair, relieving scalp itch, dryness, irritation and helps prevent flakes while it cleans, explains manufacturer Combe International. Just for Men Control GX Light Shades has been specially formulated for those with blonde to medium brown hair, for a natural look, the company adds. Television advertising will support the new products until mid-April, along with targeted digital activity aimed at men aged 34-55.

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Product updates from Training Matters.