NHS Wales contractors in community pharmacy, optometry and dentistry are taking part in a new Welsh Government initiative to highlight the importance of NHS primary care services.

As part of the initiative, vinyl stickers are on display in pharmacy, optometrist and dental practice windows across Wales, promoting the role of independent contractors within the NHS and encouraging the public to use them as a first point of care.

Speaking at Pritchard Pharmacy in Denbighshire, Vaughan Gething AM, said: “Our pharmacies, optometry practices and dental practices provide convenient health services for people in their own communities. Along with GPs, they are a person’s first, and often their most frequent, point of contact with a healthcare professional.”