Providing excellent service includes the quality of advice that you give and the decisions that you make, such as whether to recommend or refer

Every day you use your professional judgement to decide whether to recommend a product or refer a customer to the pharmacist, based on the information you receive from asking the WWHAM questions.

Whether you are responding to a customer’s symptoms or selling them a product they have asked for by name, the WWHAM questions help you to obtain all the important information in a concise and structured manner so that you can make an informed decision on the most suitable course of action – recommend a product and offer advice or refer the customer to the pharmacist.